Month: January 2016

The Necessity of Research in Public Relations

The Necessity of Research in Public Relations

My dad, a tool and die worker, constantly relies on a familiar saying: “measure twice, cut once.” In his job, the line between failure and success is measured in thousandths of inches.

In public relations and other less mathematically-oriented professions, this bit of advice might only seem to rely or home improvement or other DIY projects. I don’t think this is the case at all.  Research is the “measuring twice” of these professions. Research protects professionals from embarrassing and costly errors. Poor research skills, or a lack of research, can cost people their jobs and reputations. So the question really isn’t about why research is important, but how to use it in the most effective way. Continue reading “The Necessity of Research in Public Relations”


Keeping a Positive Outlook: Getting Prepped for Public Relations

As far as my initial Public Relations knowledge goes, I had next to nothing coming into this class. I know that public relations and journalism are linked, but while journalism is supposed to be objective, public relations is strategic and focused on a particular goal–generally, to help a company by improving it’s relationship with the public through careful communication. This lack of knowledge initially made me a little bit anxious about being in this class, but after going to class once and doing the reading, I’m feeling a lot more confident that this will be a good fit for me.

From the textbook, I’ve learned more about what Public Relations specialists do and how they work. One of the most interesting things I learned was how many different facets there are to public relations work, which is pretty exciting to me (Wilcox, Reber, Cameron & Shin, 2013). I like the idea of doing a little bit of everything, and always having something else to work on when I need a bit of change. Some of the components that I find most interesting are multicultural relations, special events and fundraising (Wilcox, Reber, Cameron & Shin, 2013). I’m someone who loves the idea of open, honest conversations about important and complex topics, so having the chance to facilitate something like that is really exciting to me. I would say that I am definitely more interested in being more cooperative than cutthroat, so finding out what the balance of activities is between the two of those really interests me.

I don’t really have a lot of expectations for this class. I know that it’s going to be a lot of work, but that doesn’t scare me.  I know that I’m going to have to do a lot of things that are outside my teeny little comfort zone. That’s good for me, even if I don’t think I’ll enjoy it. I love doing research, so that part doesn’t worry me too much. I also enjoy that we have an actual class client instead of a hypothetical one, since most of my other classes haven’t involved real world situations.

Coming in as a writing major with an undecided minor, I’m hoping that this class will help me decide if public relations would be a good fit for me as I pursue a career in publishing. (I’m mainly interested in becoming a book editor, but my main goal is simply to help authors be successful in any way I can.) I also hope that this class will be a breath of fresh air, since the rest of my schedule consists of writing and English classes. I’m also looking forward to having a complete casebook at the end of class. Not only will it be something amazing to stand on it’s own, but it will be a good addition to the rest of my writing portfolio.

Overall, I think that this class will be a great experience for me. I’m looking forward to learning a lot about a new topic, and to working really hard. I am really excited to learn about our class client, and being able to use my research skills and apply them to a real life situation.



Wilcox, D.L., Cameron, G.T., Reber, B.H. & Shin, J. (2013). Think public relations (2013 ed.). Boston, MA: Pearson.