Category: Reflections

Keeping a Positive Outlook: Getting Prepped for Public Relations

As far as my initial Public Relations knowledge goes, I had next to nothing coming into this class. I know that public relations and journalism are linked, but while journalism is supposed to be objective, public relations is strategic and focused on a particular goal–generally, to help a company by improving it’s relationship with the public through careful communication. This lack of knowledge initially made me a little bit anxious about being in this class, but after going to class once and doing the reading, I’m feeling a lot more confident that this will be a good fit for me.

From the textbook, I’ve learned more about what Public Relations specialists do and how they work. One of the most interesting things I learned was how many different facets there are to public relations work, which is pretty exciting to me (Wilcox, Reber, Cameron & Shin, 2013). I like the idea of doing a little bit of everything, and always having something else to work on when I need a bit of change. Some of the components that I find most interesting are multicultural relations, special events and fundraising (Wilcox, Reber, Cameron & Shin, 2013). I’m someone who loves the idea of open, honest conversations about important and complex topics, so having the chance to facilitate something like that is really exciting to me. I would say that I am definitely more interested in being more cooperative than cutthroat, so finding out what the balance of activities is between the two of those really interests me.

I don’t really have a lot of expectations for this class. I know that it’s going to be a lot of work, but that doesn’t scare me.  I know that I’m going to have to do a lot of things that are outside my teeny little comfort zone. That’s good for me, even if I don’t think I’ll enjoy it. I love doing research, so that part doesn’t worry me too much. I also enjoy that we have an actual class client instead of a hypothetical one, since most of my other classes haven’t involved real world situations.

Coming in as a writing major with an undecided minor, I’m hoping that this class will help me decide if public relations would be a good fit for me as I pursue a career in publishing. (I’m mainly interested in becoming a book editor, but my main goal is simply to help authors be successful in any way I can.) I also hope that this class will be a breath of fresh air, since the rest of my schedule consists of writing and English classes. I’m also looking forward to having a complete casebook at the end of class. Not only will it be something amazing to stand on it’s own, but it will be a good addition to the rest of my writing portfolio.

Overall, I think that this class will be a great experience for me. I’m looking forward to learning a lot about a new topic, and to working really hard. I am really excited to learn about our class client, and being able to use my research skills and apply them to a real life situation.

 

References

Wilcox, D.L., Cameron, G.T., Reber, B.H. & Shin, J. (2013). Think public relations (2013 ed.). Boston, MA: Pearson.

 

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